Bringing the promise of technology to the tradition of winemaking
vintrace lives, breathes and works to achieve just one aim: deliver the most impressive digital tool kit to the global wine industry. Our team's passion for helping winemakers craft great businesses is the secret behind our success, along with vintrace's team values:
- Building strong enduring relationships
- Always being responsive to our customer's needs
- Adding value to the winemaker's craft through digital technology
- The reliability of our products and support is paramount
Joshua, Jamie and Zane, the three founding directors, were IT professionals who decided to leave their jobs, embrace their passion for wine and build vintrace by learning the needs of the industry from hands on experience, friends and clients.
Joshua has been helping wine businesses to succeed since 2007 when he co-founded vintrace.
With a passion for responsive customer service, Joshua takes pride in managing the day to day operations of vintrace globally.
Co-founder Jamie is from one of Australia's premium wine districts, making wine and homebrew with friends who are now prominent Australian vintners.
With a Bachelor of Computing Jamie has over 20 years experience in the IT industry, working in financial services and medical billing before making his move into winery software in 2007.
Since co-founding vintrace in 2007, Zane leads our product development team.
Zane has always been passionate about software, starting programming games on the family computer when he was 12 years old, through to working as a solutions architect for a publicly listed e-health company.
Ineke grew up in a winemaking family in the Grampians. Picking grapes and pruning vines from a young age, she always had a keen interest in wine production and, later, an even more keen interest in consuming it.
She worked at Coldstream Hills and De Bortoli in Victoria's Yarra Valley before joining the vintrace team in May 2016.
Our streamlined touchpoints
With vintrace, ease of use and sophistication is built in and customer service designed to ensure your business gets the maximum benefits
Every member of our highly trained team can assist you with adapting vintrace to the needs of your winery. If you have an issue, our team responds quickly.
vintrace’s service includes expert training and onboarding support for new customers – in person or online – complemented by our comprehensive online help center.
vintrace’s innovative cloud based technology allows you to access your data anywhere from any device. With vintrace, you are equipped to harvest the power of your information to make better decisions wherever you are.
vintrace can take your winery to the next levelFind out more
Step up - it's surprisingly easy
The most common feedback we get from our new clients is, "Why didn't I start using vintrace years ago".