Bringing the promise of technology to the tradition of winemaking

vintrace lives, breathes and works to achieve just one aim: deliver the most impressive digital tool kit to the global wine industry. Our team's passion for helping winemakers craft great businesses is the secret behind our success, along with vintrace's team values:

  • Building strong enduring relationships
  • Always being responsive to our customer's needs
  • Adding value to the winemaker's craft through digital technology
  • The reliability of our products and support is paramount

Our North American leadership

Hillary, AJ and Maria are experienced and passionate wine industry professionals from a variety of wine business and winemaking backgrounds. They understand, first hand, the challenges and complexities of running a successful wine business.

AJ Garzoli
Senior Relationship Manager

AJ, a Napa-native, started his career in wine back in high school packing wine club shipments. Since then he has worked as a bulk wine broker, DTC software sales, and worked as a harvest intern at Miocene Winery.

Hillary Silva
Training & Communication Manager

Hillary’s passion for winemaking sparked at Cal Poly San Luis Obispo. As an aspiring winemaker, she has worked seven vintages using vintrace at wineries in both California & New Zealand and has achieved her Court of Master Sommelier.

Maria Hernandez
Technical Support Specialist

Maria has spent the last 11 years at Sonoma Cutrer working hands-on with vintrace and speaks fluent Spanish, providing premium support to vintrace customers in both English and Spanish.

Joshua Abra
Operations Director

Joshua has been helping global wine businesses to grow since 2007 when he co-founded vintrace.

With a passion for responsive customer service, Joshua takes pride in managing the day to day operations of vintrace globally.

Our streamlined touchpoints

With vintrace, ease of use and sophistication is built in and customer service designed to ensure your business gets the maximum benefits

Onboarding Experience

Every member of our highly trained team can assist you with adapting vintrace to the needs of your winery. If you have an issue, our team responds quickly.

Customer Support

vintrace’s service includes expert training and onboarding support for new customers – in person or online – complemented by our comprehensive online help center.


vintrace’s innovative cloud based technology allows you to access your data anywhere from any device. With vintrace, you are equipped to harvest the power of your information to make better decisions wherever you are.

vintrace can take your winery to the next level

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Step up - it's surprisingly easy

The most common feedback we get from our new clients is, "Why didn't I start using vintrace years ago".